Marketing Course Helps Prepare Students for Employer Job Interviews

The College of Business curriculum goes beyond the traditional classroom experience.  Each semester students enrolled in the Introduction to Marketing (MKT 2010) course learn how to “sell” themselves with a two-minute “elevator pitch” to business employers in an event called Speed Interviews. This event is the highlight of the course which teaches students how to “package” themselves much like the concepts they learn through the course in marketing a product. They moved from employer to employer after their two-minute pitch and three-minute employer feedback.

The top three winners of the Fall 2014 Speed Interviews and their prizes were

1^st Place – Matthew Smith  (an iPad Mini)

2^nd Place – Emily Springsteel (a Fitbit)

3^rd Place – Joseph Dipofi  (BGSU Sweatshirt)

The overall class winner was Dr. David Reid’s 6:00pm class. 

This semester, 176 students took part in Speed Interviews and 27 judges from 21 different companies participated.  New company participants this fall included the following:

• Cedar Fair Entertainment
• Endevis
• Fastenal
• ManPower Group (MGS – Dana Holding Corporation)
• Quicken Loans
• Swagelok
• Thomson Reuters

After completing the marketing course, students have real-world experience presenting to employers in an interview situation which adds value to their college education.