Web and New Media

Email Campaigns

The web team produces and sends various emails each day. We design emails for specific purposes, whether informational or promotional, we can find the best fit for your email needs.

Email is used by students, faculty, staff, and alumni and continues to be our most effective form of communication. Let us help you deliver the right message through a robust email marketing strategy.

We use specialized email platforms and testing tools to ensure your email is well-designed and expertly targeted for your audience. We develop and test various email templates for all devices and clients to ensure all users achieve the same experience.

Each email must contain essential information, a call to action, and attractive and engaging content. Our attention to detail and ability to deliver personalized messages, while tracking the analytics, will help ensure your email's success whether we are creating a one-time send or an ongoing email campaign.

The overall objective is to establish a purpose for your email and that is where we come in; are you trying to inform the recipient of an event or program or maybe trying to help then enroll in classes or join an organization, we want your email recipients to find value in your email.

Ready to get started?

To utilize any of our services, you'll need to work directly with your department's communication manager.

Connect with your communication manager

Email Campaign Services

Email Engagement

Emails can be very effective in digital marketing, but ever wonder if your emails stand out from the flood of messages arriving in an inbox? Our job isn't just to create and deliver your email campaigns, but to measure their effectiveness as well. When we handle your email campaigns we can provide reporting for all the key metrics that matter.

Email analytics go beyond just reporting, when used accurately, they can change your entire communication strategy.

Email Development and Deliverability

There are countless ways that users read emails. Not only does the operating system matter, but there are also numerous applications they can use to open the email on each operating system. There are also web email inboxes that are prevalent. A decade ago that was pretty much the only concern but today, you also have to worry about mobile and countless other connected devices.

Each one of these unique environments for viewing emails has it's own quirks and limits when it comes to rendering the HTML code used to create your email. We utilize industry-standard tools and services to develop and optimize HTML emails that render in the inbox just the way you intend, regardless of where that inbox is. We work from tried and true "templates" that have been tested hundreds of times, in dozens of environments. We constantly optimize and improve the templates, adjusting for changes in technology and newly supported features. Best of all, we focus on progressive enhancement, meaning if a certain inbox supports functionality we make sure those users get that enhancement, while still delivering core messaging and functionality to those users with inboxes that don't support the features.

Over 550 HTML designed emails were sent in the last year

Testing & Optimization

Is your "call to action" not providing the return you're hoping for? Are your emails not being opened? Maybe you're just not sure where to start? Well, our testing platform can deliver results.

Utilizing the Adobe Marketing Cloud we can test the content of your email strategically. We will help you determine the test variants, then the system will take it from there. Segmenting the audience, delivering each test variant, measuring results, and determining a winner.

Common tests and the metric they affect:

Email subject lines (open rate)
Email sender name (open rate)
Email content & calls-to-action (click-thru rate)

Our testing and optimization services aren't limited just to email

Updated: 04/29/2022 09:16AM