Digital Brand Guidelines

What Are Brand Guidelines?

Simply put, brand guidelines are a set of rules and recommendations that guide how we present our brand to the world. From the colors we use to the tone of our messaging, these guidelines ensure consistency and clarity across all touchpoints.

Why Are Brand Guidelines Important?

Brand guidelines are essential because they create a unified and recognizable brand that people can trust and connect with. Without guidelines, it would be easy for messaging to become disjointed and confusing.

In the digital world, brand guidelines take on even greater importance. With so many channels and platforms available, it can be easy to lose sight of who we are and what we stand for. By adhering to our digital brand guidelines, we ensure that no matter where people interact with us, they receive a cohesive and memorable experience.

Whether you're a CMS user, designer, writer, marketer, or simply someone who loves the BGSU brand, we invite you to dive into our digital brand guidelines and discover all the ways we bring our brand to life online.  

What These Brand Guidelines Will Do

These brand guidelines are built with special attention towards two specific groups.

1. Our BGSU Adobe Experience Manager (AEM) Content Management System (CMS) Users
2. Third-party vendors or other partners who need to faithfully re-create the BGSU digital brand

For those reasons, there will be a lot of specific attention on how to re-create certain designs and functionality exclusively within the BGSU AEM CMS.  We want to empower our users to utilize the same branding visuals and user-interface (UI) elements that we have crafted, to tell their stories - while delivering a consistent, predictable, and recognizable experience to all users.

What These Brand Guidelines Won't Do

The key to any successful storytelling, or marketing effort, is driven by content.  All the pretty colors and visuals in the world won't make any difference if you're not providing the users what they are looking for, when they are looking for it, and where they are looking for it.

For the most successful implementations, please be sure to submit a Marketing Strategy/Project Request to help carefully craft your strategy and message with a Content Strategist to be implemented by our creative teams.

How To Use These Brand Guidlines

The navigation on this site will detail many design elements, CMS features, and utilities that you can use to help layout your content. Feel free to browse through the pages to see specifics on implementation and guiding principles.  There is no specific order.