BGSU takes Best of Show in advertising awards

BOWLING GREEN, O.—For the second year in a row, Bowling Green State University earned a Best of Show award at the Addy Awards held Feb. 23. Hosted by the Advertising Club of Toledo, the annual event recognizes creativity in marketing, advertising and publications.

The BGSU Office of Marketing and Communications team, directed by Robin Gerrow, chief communications officer, and Fred Connor, senior director of marketing, had wins in multiple divisions.

The Stroh Center opening video, also know as the Stroh Center Rap, took top honors at the event and also won the gold in the Non-Traditional Advertising category. Using catchy lyrics delivered by BGSU student Mikey “Rosco” Blair, the video features the major donors in gym shorts and handling a basketball. It’s received over 160,000 views on YouTube and generated national attention. Dave Kielmeyer, senior communications director; Pete Fairbairn, communications manager; and graphic design agency Madhouse came up with the concept and oversaw the production with assistance from Level 2 Audio.

Additional BGSU awards and their categories included:

• “Falcons on the Move,” a promotional kit, won a silver Addy for Sales Kit.
  
• “Remembering the House That Roars,” a booklet for the closing of Anderson Arena, won a bronze Addy for Special Event Announcement.
  
• The BGSU football TV spot took home a silver Addy in the Local TV and Sound Design categories. The video was produced in collaboration with Madhouse and Level 2 Audio.
  
• The SWEAT 2012 campaign led by School of Art faculty members Jenn Stucker and Amy Fidler took home a student silver Addy for Non-Traditional Advertising. Participants created a typographic mural celebrating the Wood County Fair.

"In many ways I'm not at all surprised," said Gerrow. "In the short time I've been at BGSU, I've been tremendously impressed with our team’s creativity and the quality of work they do.”

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(Posted February 27, 2012 )