Baker Lecture addresses social marketing

BOWLING GREEN, O.—“Using Social Marketing to Strengthen Public Health Policies” is the focus for the 12th Annual Ned E. Baker Lecture in Public Health on Thursday, March 31.

Kristen Grimm, founder and president of Spitfire Strategies, will present the topic from 4-5:30 p.m. in 228 Bowen-Thompson Student Union at Bowling Green State University. A reception will follow the lecture.

Grimm has extensive experience conceiving, implementing and managing strategic communications efforts. Since starting Spitfire in 2002, she has led the firm’s work in communications messaging and strategic communications, including guiding positioning and implementation with such nonprofits as the David and Lucile Packard, William and Flora Hewlett, Bill and Melinda Gates, Robert Wood Johnson, and W.K. Kellogg Foundations, the Pew Charitable Trusts, the Communications Leadership Institute and the Centers for Disease Control and Prevention.

She has written numerous publications for the field including “Smart Chart 3.0,” “Discovering the Activation Point,” “Breaking Through to Great,” and “The Just Enough Planning Guide.”

The lecture is sponsored by BGSU’s Center for Excellence for Health and Wellness Across the Lifespan, the College of Health and Human Services, and the Northwest Ohio Consortium for Public Health in partnership with the National Association of Local Boards of Health (NALBOH). It is also sponsored in part by the Cove Charitable Trust of Boston and the Wood County Hospital Foundation.

NALBOH was founded by Ned Baker, a Bowling Green resident who served on the Wood County Board of Health for 12 years, including two terms as president. He is a BGSU graduate and was presented an Honorary Doctorate of Science in Public Health degree in December 2009. In April 2010, Baker was named one of BGSU’s 100 Most Prominent Alumni.

Questions for the speaker may be emailed to baker@bgsu.edu. For more information, contact Jennifer Wagner at baker@bgsu.edu or 419-372-7773.

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(Posted March 28, 2011 )