Marketing and Brand Strategy

The Office of Marketing and Brand Strategy is responsible for executing Initiative 8—Telling Our Story—through a comprehensive, multi-channel marketing and communications strategy.

Using the Bowling Green State University strategic plan FORWARD. as the foundation of our storytelling, we elevate the BGSU brand as a public university for the public good.

Our brand strategy, marketing strategy and creative teams create and execute a comprehensive and strategic marketing and communications plan through print, web, electronic communications, advertising, photography, video, media relations, social media content and event support.

How can we help you?

From strategy to execution, we can help support your marketing and brand strategy needs. Please use the forms below to provide more information about your project. All marketing requests are now centralized University-wide and will be assigned on a project basis.

Marketing Strategy and Project Request

If you need help with a marketing plan to promote your program, initiative or event, or need to request printed materials, email or video support, please submit the Marketing Strategy and Project Request Form. We will walk through your request with you, provide a strategy and determine what components are needed.

Submit Marketing Strategy and Project Request

Submit a Story Idea

In order to Tell Our Story, we need your help.
The University’s brand is built from the work happening throughout the University. Do you have a great story idea we should be telling to highlight the work of BGSU's faculty, students and alumni? Please send it our way for consideration.

Submit a Story Idea

Additional Requests

We also have forms for some of our more routine requests where our team members can quickly provide support or design work.

Additional Resources

Brand Elements jpg

Here are some quick links to resources that may be helpful for materials created within your own department.

BGSU Logo

letterhead new Letterhead Template

Name Badge and Tag

email signature new Email Signature Creator

University-Branded Print Products

Official BGSU stationery is available for purchase. Envelopes, letterhead and business cards are offered through the BGSU Falcons Purch. The templates are customized, purchased and printed through BGSU Print in a seamless online ordering process.

University Stationery

University-Branded Presentations ppt

Our office creates and manages University-branded presentations. If you are working on a new presentation, feel free to download our newest PowerPoint and Keynote versions.