Steven Koppitsch, Ph.D.

Steve Koppitsch is an Associate Professor of Marketing. He currently teaches introductory marketing courses (MKT 2010 and MKT 3000), Digital Marketing (MKT 3350), International Marketing (MKT 4550), and Marketing Management (MKT 4600). Koppitsch’s research interests include how firms can recover from service failures, consumer processing of positive and negative information, and how consumers respond to anger. Dr. Koppitsch earned his Ph.D. in Marketing from the Marshall School of Business at the University of Southern California. He also earned an MBA from the University of Rochester and a BA in Psychology from Whitman College. Dr. Koppitsch also has worked in sales, marketing, graphic design, and public relations positions.

Dr. Koppitsch's dissertation examined the effect of comparative processing on brand choice in the context of mitigating information about negative aspects of a firm. He has additional published research comparing Costco and Amazon Prime. Dr. Koppitsch's current research projects include examining creative problem solving of business students, the role of sales managers, the job functions of sales representatives, and the role of a reprimand in dealing with service failures.

Education & Experience

EDUCATION

Ph.D., Marketing, Marshall School of Business, University of Southern California

M.B.A., 2005, University of Rochester

B.A., Psychology 1998, Whitman College

ACADEMIC POSITIONS

2019-present, Associate Professor of Marketing, Bowling Green State University.

2013-2019, Assistant Professor of Marketing, Bowling Green State University.

2010-2012, Instructor of Marketing, Chapman University.

2009, Instructor, Department of Marketing, Marshall School of Business, University of Southern California.

2008, Teaching Assistant, Department of Marketing, Marshall School of Business, University of Southern California.

SELECTED AWARDS

College of Business High Impact Teaching Award Winner (2020)

College of Business High Impact Teaching Fellow Nominee (2019)

Excellence in Teaching Award for the 2010 period in the Department of Marketing of the Marshall School of Business at the University of Southern California.

Areas of Expertise

Sales and Sales Management
Consumer Attitudes and Experiences
Marketing and Business Education
Services Marketing

Research

SELECTED PUBLICATIONS

Koppitsch, S. E., & Meyer, J. (2021). Do Points Matter? The Effects of Gamification Activities with and without Points on Student Learning and Engagement. Marketing Education Review. https://doi.org/10.1080/10528008.2021.1887745

Plank, Richard E., David A. Reid, Steven, E. Koppitsch, and Jeffrey Meyer (2018), “The Sales Manager as a Unit of Analysis: A Review and Directions for Future Research,” Journal of Personal Selling and Sales Management, 38 (1), 78-91.

Titus, Philip, and Steven E. Koppitsch (2018). “Exploring Business Students' Creative Problem-Solving Preferences,” Journal of Education for Business, 93 (5), 242-251.

Rich, Gregory A., Douglas R. Ewing, Steven E. Koppitsch, and Rachel MacGuire (2017), “The Customer Membership Experience: Amazon Prime versus Costco Wholesale Club.” Journal of Shopper Research, 1 (1), 14-29.

Koppitsch, Steven, Valerie S. Folkes, Deborah MacInnis, and Christine Porath (2013), "The Way a Salesperson Manages Service Providers Influences Customers’ Anger About Problems," Journal of Personal Selling and Sales Management, 33 (1), 67-77.

Updated: 07/28/2023 01:43PM

Steven Koppitsch, Ph.D.