Marketing Professor Dwayne Gremler’s Research Accepted for Publication in FT 50 Journal

Written by Bailey Smith, Schmidthorst Communications Intern

Professor of Marketing Dr. Dwayne D. Gremler recently had a research article accepted by the Journal of the Academy of Marketing Science, a Financial Times 50 Journal. FT 50 Journals are considered the top journals in business and management. Co-author Tabea Krah spent a semester at BGSU as a visiting Ph.D. student from Germany, working with Dr. Gremler.

His research, “Online Reviews Generated through Product Testing: Can More Favorable Reviews Be Enticed with Free Products?” focuses on how online reviews have profound impacts on firm success and popular ways to increase the number of online reviews, such as use of testing product programs. Companies should consider carefully if and when they want to offer product testing programs. The study offers guidelines for how managers can leverage product testing programs to achieve their specific goals.  

“We are very proud that Dr. Gremler’s research has been chosen by this highly rated journal,” said Dean Ray Braun. “He is an outstanding teacher and scholar and this journal acceptance evidences his expertise.”

According to Dr. Mohammadali Zolfagharian, chair of the college’s Marketing Department Dr. Gremler applies the highest of standards one can find across the globe in all of his intellectual activities, including teaching undergraduate courses, offering graduate seminars, presenting at conferences, delivering keynote speeches, performing research activities, and authoring research articles and textbooks.

“He is an exemplary teacher, scholar and mentor who is deeply committed to advancing knowledge and education in his field of expertise,” Zolfagharian said. “The Department of Marketing is proud to be the academic home to Dr. Gremler, a globally recognized and widely sought-after scholar. No doubt, he will continue to provide BGSU with privileged publicity and avail his invaluable services to various BGSU constituents, especially students.”