Well Wishes to Retiring Marketing Faculty

Written by Bailey Smith, Communications Intern

The College of Business will say farewell to two faculty members at the end of the academic year.

Dr. David Reid, Associate Professor, and Patti Hanna-Garlitz, Associate Teaching Professor and Business Communication Coordinator, both in the Marketing Department, are retiring.  

Dr. David Reid’s expertise is in sales. He has over thirty years of experience developing sales professionals in both higher education and private industry. He has long been a champion for professional sales and has been instrumental in developing and establishing innovative university-housed sales programs.

Reid became an instructor in the College’s Marketing Department in 2008. Prior to teaching at BGSU, Dr. Reid held faculty positions at other universities beginning in 1978. As the former Director of the Edward Schmidt School for Professional Sales and Executive Director of the Russ Berrie Institute for Professional Selling, Dr. Reid has managed both academic sales units and a sales training unit.

Dr. Reid is most proud of his curriculum development in the area of sales which have served as inspiration and model for other programs around the country. He led efforts to create the first separate major in sales, later the first separate degree in professional sales, and finally, the first Executive Master’s degree in sales leadership in the country.

Patti Hanna-Garlitz is a longtime member of the College of Business Department of Marketing. She joined as an instructor in 1998 and was later promoted to Lecturer and Business Communication Coordinator in 2003. 

She has exclusively taught the Effective Business Communication (BA 2030) course and is also the Course Coordinator for BA 2030. 

Her area of expertise is in message and audience analysis, interviewing and resume writing. 

“Dave and Patti, I have nothing but respect and admiration for what you stand for, how you do things, and all that you have accomplished,” says Marketing Department Chair, Mo Zolfagharian. “Thanks for choosing to live the life of a teacher/scholar, which has FAR more intrinsic than monetary reward. And thanks for treating me like family. Here’s to friends who become family!” 

“The College would like to thank these outstanding faculty members for their many years of teaching and service to the College and to the Marketing Department,” states Dean Ray Braun. “We wish them the best!”