Douglas Ewing, Ph.D

EDUCATION

Ph.D., Business Administration 2010, University of Cincinnati

B.S.B.A., Management 2004, Ohio Northern University

ACADEMIC POSITIONS

2018-Present, Associate Professor, Marketing Department, Schmidthorst College of Business, Bowling Green State University.

2012-2018, Assistant Professor, Marketing Department, Schmidthorst College of Business, Bowling Green State University.

2010-2012, Adjunct Professor, Marketing Department, College of Business, University of Cincinnati.

2006-2010, Teaching Assistant, Marketing Department, College of Business, University of Cincinnati.

SELECTED AWARDS

Fellowship Award Winner in 2010 for the AMA/Sheth Doctoral Consortium through Texas Christian University.

• Identity and Symbolic Consumption
• Branding
• Authenticity
• Implicit/Explicit Attitudes
• Evaluative Conditioning
• Automaticity and Implicit Learning

Ewing, D. R. (2022). Solo Entrepreneurship in the Video Game Industry: What Is the Best Growth Strategy for Stardew Valley After Early Success? Sage Business Cases. http://dx.doi.org/10.4135/9781529797015

Ewing, Douglas R. (2018), “The Future of Branding Research,” in Brand Touchpoints, ed. Aparna Sundar, pp. 273-300, Hauppauge, NY: Nova Science Publishers.

Ewing, Douglas R. and Randall L. Ewing (2017), “Leveraging Social Interaction to Encourage ‘Professional’ versus ‘Student’ Sense of Self: Insights from Identity Theory,” Journal of Marketing Education, 39(3), pp. 132-144.

Kleine, Robert E., III, Susan Schultz Kleine, and Douglas R. Ewing (2017), “Possession Ownership and Display When Navigating Identity Transition: A Social Identity Perspective,” European Journal of Marketing, 51(11/12), pp. 1856-1875.

Ewing, Douglas R. and Chris T. Allen (2017), “Self-Congruence is Not Everything for a Brand: Initial Evidence Supporting the Relevance of Identity Cultivation in a College Student Role-Identity Context,” Journal of Brand Management, 24(5), pp. 405-422, supported by BGSU Schmidthorst College of Business Summer Research Award. 2

Rich, Gregory A., Douglas R. Ewing, Steven E. Koppitsch, and Rachel McGuire (2017), “Evaluating the Amazon Prime and Costco Wholesale Club Customer Membership Experience,” Journal of Shopper Research, 1(1), pp. 14-29. 

Chapter

Ewing, D. R. (2018). The Future of Branding Research. In Brand Touchpoints. New York: Nova Science Publishers.