Global Social Media Influencer Research Lab
Introduction
The Global Social Media Influencer Research Lab (GSMI) consists of BGSU School of Media and Communication faculty, alumni of the BGSU graduate program who are either faculty members or doctoral students, and current graduate students who have interest in research on social media influencer research from both quantitative and qualitative perspectives. The Lab aims to contribute to cross-national comparative research on the persuasive effects of social media influencers in marketing communications, social and political issues, their positive and negative roles in society and international relations, and how social media platform affordances were utilized to achieve their opinion leadership. The lab members came from 13 countries: Bangladesh, China (including Hong Kong), Ghana, India, Iran, Kenya, Nigeria, Pakistan, the Philippines, Saudi Arabia, South Korea, Uganda, and the United States.
Bi, Nicky Chang, Fiouna Ruonan Zhang and Louisa Ha (2018). “The Government’s Public Health Crisis Response Strategies and Online Opinion Leaders in China: A Case Study of the 2016 Illegal Expired Vaccine Scandal.” China Media Research 14(2), 16-28.
Ha, Louisa, Ke Guo, Peiqin Chen and Nan Lyu (2022). How Weibo Influencers and Ordinary Posters Responded to the U.S.-China Trade War. In Louisa Ha and Lars Willnat (Eds.)(2022): The US-China Trade War: Global News Framing and Public Opinion in the Digital Age. Lansing, MI: Michigan State University Press, pp. 195-214.
Ha, Louisa, Rik Ray, Frankline Matanji, and Yang Yang (2022). “How News Media Content and Fake New about the Trade War Are Shared on Twitter: A Topic Modeling and Content Analysis.” In Louisa Ha and Lars Willnat (Eds.) (2022): The US-China Trade War: Global News Framing and Public Opinion in the Digital Age. Lansing, MI: Michigan State University Press, pp. 125-144
Ha, Louisa and Yang Yang (2023). "Research about Persuasive Effects of Social Media Influencers as Online Opinion Leaders 1990-2020: A Review," International Journal of Internet Marketing and Advertising 18(2/3), 220- 241. DOI: 10.1504/IJIMA.2022.10043104
Ju, I., & Lou, C. (2022). Does Influencer–Follower Relationship Matter? Exploring How Relationship Norms and Influencer– Product Congruence Affect Advertising Effectiveness across Product Categories. Journal of Interactive Advertising. 22(2), 157-177.
Yang, Yang and Louisa Ha (2021). “Why People Use TikTok (Douyin) and How Their Purchase Intentions Are Affected by Social Media Influencers in China: A Uses and Gratifications and Parasocial Relationship Perspective,” Journal of Interactive Advertising, 21(3), 297-305. DOI:10.1080/15252019.2021.1995544.
Yang, Yang. "TikTok/Douyin Use and Its Influencer Video Use: A Cross-Cultural Comparison Between Chinese and US Users" Online Media and Global Communication 1, no. 2 (2022): 339-368. https://doi.org/10.1515/omgc-2022-0016
Updated: 04/16/2024 06:32AM