Fall Visit campaign

For generations, students and alumni have described BGSU as feeling like home — familiar, welcoming and safe. This sentiment is among the top reasons prospective students choose BGSU and draws alumni back to campus year after year to reconnect with their formative years.

In Fall 2024, BGSU launched a strategic, multi-channel campaign built around that familiar feeling, drawing inspiration from some of TV’s most iconic shows and films and a high-end architectural magazine. The campaign also tapped into the viral trend of speed tours to create an intergenerational appeal that reached millions of viewers