Objectives of the BSBA program

College of Business  

Bachelor of Science in Business Administration (BSBA)

253 Business Administration Building, 419-372-2747

Program Overview:

The Bachelor of Science in Business Administration is a 122 credit hour program consisting of a solid business curriculum built on the foundations of a revised general education curriculum. Admission to the business program is selective and all business majors are required to go through business core classes. Beyond traditional business coursework are four three-credit hour courses that introduce and reinforce business knowledge through active program based learning opportunities. Beginning with BA 1500, first year students are engaged in professional development and exploring career opportunities. As a sophomore, BA 2030 focuses on effective business communication while BA 3500 allows juniors to delve further into ethical decision making, corporate social responsibility, and sustainability. As a senior, all the business knowledge culminates in BA 4500 to solve real business issues. In addition to the applied and business core, students will select one or more of 14 business specializations - accounting, applied economics, business analytics & intelligence, economics, finance, individualized business, information systems, information systems auditing & control, insurance, international business, management, marketing, sales & services marketing, and supply chain management. 

Program Goals and Objectives:

Bowling Green State University strives to produce business graduates who will possess sound business knowledge and skills to make an impact and advance the well-being of businesses and communities they serve and live; demonstrate leadership, teamwork, and effectively communicate using digital media, exhibit social responsibility and global citizenship through understanding of diversity of thoughts, people, culture, sustainability, and role of ethics; and be adept in leveraging the technologies to manage and use information as an organizational asset to make data-driven decision making.

We attain our above aspiration by continuously striving to ensure that our students achieve the following learning goals. Each learning goal is articulated with specific and measurable outcomes.

Goal 1: Students graduating with a BSBA degree will demonstrate competency in business knowledge and its application

Outcomes: Students will -

1. Demonstrate understanding of fundamental knowledge in accounting, economics, finance, business statistics, operations & supply chain management, business law, organizational behavior, marketing, information technology, management science, and global strategy.
2. Demonstrate proficiency in using business-related software applications.
   
3. Demonstrate competency in integrating knowledge across business disciplines.

Goal 2: Students graduating with a BSBA degree will demonstrate competency in applying appropriate problem solving, decision making and critical thinking skills.

Outcome: Students will -

1. Identify a business problem, develop and critically evaluate alternative solutions, and make appropriate recommendations.
2. Assess the outcomes of a course of action and make appropriate adjustments.

Goal 3: Students graduating with a BSBA degree will demonstrate effective communication and interpersonal skills

Outcomes: Students will -

1. Effectively write a business document.
2. Make effective oral presentations in both individual and team settings.
3. Demonstrate the understanding and application of teamwork.

Goal 4: Students graduating with a BSBA degree will recognize the ethical aspects of business.

Outcomes: Students will -

1. Recognize the context of the ethical situation (economic, legal or cultural).
2. Define the ethical responsibilities of business organizations.
3. Describe the ramifications of unethical behavior.

Deployment of Assessment Measures:

The course-embedded measurement is used in maintaining the assurance of learning. Canvas course platform is used in collecting the data. This platform is widely used by the faculty in the College of Business and is required of all faculty engaged in collecting the data for assurance of learning wherever possible.

The Assurance of Learning Committee (AoLC) with a member representation from each of the departments is responsible for deploying the assessments, compiling data, discuss the findings and share the recommendation with the Undergraduate Curriculum & Learning Assessment Committee (UCLAC). For each of the learning goals, there will be a Learning Outcome Champion (LOC) who will work with the instructors and the director of assessment at the university level in extracting the data from Canvas.

Instructors in the core courses will assess the learning outcomes of the courses by using multiple choice, essay, or problems questions. They will use either the numerical score or rubrics in collecting the data. The LOC for this Goal will coordinate with the course instructors regarding the timing of assessment. The relevant questions/assignments for measuring this Goal will be developed by the course instructors.