Advertising Minor

The Advertising Minor gives students a background in the advertising industry, interactive advertising, effects of advertising, and advertising campaigns for careers in advertising and media. The Advertising Minor will be beneficial to students interested in broadcasting, online media, marketing, promotion, and other media-related industries and culture.  

Students will need to complete four required courses. TCOM and Marketing majors cannot double count any courses. Gateway courses and elective courses also cannot be double counted. TCOM majors will need to take two additional elective courses that will be be counted in their TCOM major.

1. Gateway courses (6 credits)

  • For TCOM Majors: MKT 3000 (3) and either MKT 4080 (3) or MKT 4100 (3)
  • For Marketing Majors: TCOM 1030 (3) and TCOM 2600 (3)
  • For all other majors, choose MKT 3000 (3) and either MKT 4080 (3) or MKT 4100 (3) sequence or TCOM 1030 (3) and TCOM 2600 (3) sequence

2. Production courses (6 credits, 3 credits for TCOM majors)

  • TCOM 2640 Interactive Online Media (3)
  • Choose one (3 credits): TCOM 2500, TCOM 2610, TCOM 2620

3. Electives (6 credits, 9 or 12 credits for TCOM majors. TCOM majors will need to take one additional course from the list as they will need to make up one course not taken for production course requirements: 9 credits. If TCOM majors used TCOM 2640 for their major, they will need to take two additional courses: 12 credits. The listed courses cannot be double counted between major and minor.)

  • COMM 3030 Persuasion
  • JOUR 3410 Principles of Public Relations for Nonmajors
  • JOUR 4900 Specialized Journalism Skills
  • JOUR 4950 Specialized Journalism Issues
  • TCOM 3520 Online Social Media
  • TCOM 3610 Media & Strategic Communication
  • TCOM 3650 Broadcasting History
  • TCOM 4530 Media Sales and Promotion
  • TCOM 4610 Audience Research
  • TCOM 4630 Media Programming
  • TCOM 4690 Seminar: Contemporary Aspects of Telecommunications
  • MKT 3020 Consumer Behavior

4. Capstone course (3 credits) Choose one - not counted in major

  • MKT 4120 Advertising Management
  • TCOM 4530 Media Sales and Promotion
  • TCOM 4911 Media Management

Updated: 12/01/2017 10:32PM