Bachelor of Science in Education (B.Ed.)

Career Tech Workforce Education: Business and Marketing Education

The most popular college major is business – and the most prepared students are the ones who have taken business courses before they get to college. That’s why demand for educators who can teach business and marketing in middle schools, high schools and high school career centers is high.

BGSU is helping to fill that demand with our business and marketing education bachelor’s program. We have a 100+ year history of educating teachers – and we are one of the largest suppliers of business and marketing teachers in Ohio and the U.S.

Recruiters know we have a quality career tech workforce education program and that our graduates are well prepared. Our students get real-world classroom experience starting freshman year.

Graduates of the B.Ed. program are eligible for a career-technical teaching license.

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Why study business and marketing education at BGSU in Ohio?

Job security. Educators who specialize in business and marketing are in high demand in schools across the country. Our graduates are recruited in Ohio and across the nation.
Return on investment. BGSU has been educating teachers for more than a century. Our teacher education graduates get paid more on average than any other graduates in Ohio, according to a study by Payscale.
Learn by doing. Internships and student teaching experiences allow you to apply your knowledge in a real-world classroom. You’ll work in a variety of locations and settings, allowing you to explore career options and follow your passions.

Career – what can you do with a specialization in business and marketing education?

100% of graduates in the CTWE business and marketing educator program report they're employed, in graduate school or starting a business within six months of graduation.

Our graduates are recruited in Ohio and nationwide to teach in areas such:

Accounting
Business finance
Business foundations
Computer applications
Digital marketing
Economics
Ethics in business
Human resource management
International business
Management principles
Personal finance
Strategic entrepreneurship

Those who go on to earn advanced degrees have moved on to positions as:

Counselors, principals and superintendents
Instructors, administrators and student personnel in colleges and universities
Employees in government agencies such as the state Department of Education
Professionals in accounting, management, marketing and sales

Career paths

Middle school teacher
High school teacher
School counselor
Special education teacher
School administration
Vocational/technical teacher

Quick Facts from the Bureau of Labor Statistics

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Curriculum

You will gain a broad understanding of modern teaching principles based on diversity and equity principles. A wide range of business and marketing topics are covered, including:

Finance
Marketing
International business
IT
Economics
Accounting
Business law and ethics
Entrepreneurship

Our students have internships and teaching placements in schools all four years. You will have opportunities to practice teaching – and build your resume – in urban, suburban, rural and career center settings from middle to high school levels.

Career tech workforce education graduates are eligible for an Ohio career-technical teaching license providing you meet all program and license requirements and successfully complete the state-required assessments.

Required courses

Sample courses

Digital Marketing
Economics
Ethics in Business
Human Resource Management
Accounting
Business Finance
Entrepreneurship
Business Law
Visual Communications

The Career Tech Workforce Education: Business and Marketing Education program is located in the School of Inclusive Teacher Education in the College of Education and Human Development.

Accreditation | Professional Licensure

Updated: 08/07/2024 12:37PM