Why study sales and service marketing at BGSU in Ohio?
- One-of-a-kind program. We’re the only university to offer a degree that integrates sales and service marketing to this depth.
- Student-centered professors. Marketing faculty has won numerous teaching and research awards.
- Involved alumni. Our dynamic alumni advisory board builds connections and opens doors. They coach students one on one, create scholarship funds and hire students for internships and full-time jobs.
- Active student organizations.
- The BGSU American Marketing Association chapter is among the top 5% in the world and one of the largest organizations on campus. It holds community service and social events and professional development workshops. Members compete annually in the AMA Collegiate Conference.
- Student members of the Academy of Professional Selling compete annually in the National Collegiate Sales Competition and regularly finish near the top.
- Immersive education. Hands-on opportunities outside of the classroom give you real-world skills that build your resume and impress potential employers.
- Internships: Gain job experience as early as freshman year. Over 73% of graduates complete one or more internships. Nearly all interns are paid, with an average salary of $19 an hour.
- Study abroad: Our extensive international opportunities allow you to form connections with university partners worldwide. Gain a global perspective that improves your business skills and sets you apart in the competitive job market.
- Ohio Export Internship Program. BGSU is the only northwestern Ohio university in this program. We work with the Ohio Department of Development to offer an export-focused class and prepare students with critical skills to succeed in a career of global trade and commerce. Students in the class are eligible for international business internships focused on global trade.
- An affordable education. Benefit from over $1 million in scholarships awarded annually to business majors. More than 90% of incoming students receive some form of financial aid.
- Community of support. The Business District is a live-in learning community in which residents forge connections with fellow business students and enjoy additional support and unique opportunities.
Ranked among the top business schools in the U.S. for student experience
Poets&Quants, 2023
Career – what can you do with a specialization in sales and service marketing?
The BGSU sales and service marketing program positions you for success in a world where customer-centric strategies reign supreme – whether you envision yourself as a persuasive sales executive, a strategic service manager or a customer experience innovator.
The service industry is the fastest growing U.S. job market. Service firms – such as Google, Marriott and UPS – are looking for graduates who understand how to market and sell services.
From honing your communication and negotiation prowess to developing customer-focused strategies, this specialized degree equips you with the skills to thrive in today's service-driven economy.
Careers in sales and service marketing span a wide range of industries, including healthcare, finance, insurance, information technology, retail, hospitality, tourism, nonprofits and government.
Career paths
- Sales representative
- Customer success manager
- Brand/product manager
- Customer experience analyst
- Service account manager/executive
- Customer relationship manager
- Marketing analyst
$61,000+
Median starting salary for BGSU business graduates –
among the highest in Ohio
Curriculum
The sales and services marketing program curriculum focuses on a blend of theoretical foundations and practical applications. You will learn the skills essential for success in customer-centric roles:
- Persuasive communication
- Strategic relationship-building
- Customer-focused problem-solving and experience management
- Sales techniques
- Digital marketing strategies
- Market analysis
The curriculum emphasizes experiential learning, fostering adaptability and resilience in navigating diverse business scenarios.
Sample courses
- Professional Selling
- Marketing Communication and Promotion
- Consumer Behavior
- Managing the Service Experience
- Sales Management
- Social Media Marketing
One of only 6% of business schools with AACSB accreditation, the highest accreditation possible
Schmidthorst College of Business Specializations
The flexibility to complete one or more of our 12 specializations distinguishes us from other universities – and gives you a competitive edge in the job market.
- Accounting
- Applied Business Economics
- Business Analytics and Intelligence
- Finance
- Individualized Business
- Information Systems
- Insurance and Risk Management
- International Business
- Management
- Marketing
- Sales and Services Marketing
- Supply Chain Management
Premier entrepreneurship program
The Paul J. Hooker Center for Entrepreneurial Leadership at BGSU is one of 20 centers worldwide recognized by the Association to Advance Collegiate Schools of Business (AACSB).
We weave entrepreneurship into all business programs and offer an entrepreneurship minor.
You can take courses in:
- Real estate entrepreneurship
- Women and social entrepreneurs
- Nonprofit and corporate responsibility
- Innovation and disruption
Top business leaders and entrepreneurs-in-residence bring real-world experience and expertise to our curriculum. A mentorship program connects students with alumni and industry leaders.
Thanks to an incubation program funded by alumni and supporters, more than $800,000 has been provided to student entrepreneurs to start their own ventures.
The BSBA Sales and Services Marketing Specialization in a program of the Allen W. and Carol M. Schmidthorst College of Business.
Updated: 08/07/2024 12:34PM