avishek-lahiri-

Avishek Lahiri, Ph.D.

  • Position: Assistant Professor
  • Phone: (419) 372-7247
  • Email: alahiri@bgsu.edu
  • Address: 320 Maurer Center

Dr. Avishek Lahiri is an Assistant Professor in Marketing. His research interests are in two areas – platform business models and frontline workers. Under platform, Avishek is investigating sharing economy business model and networking services such as app stores (digital) or transportation (non-digital). Under frontline workers, Avishek is exploring control and governance issues affecting sales and service workers in technology-mediated environments. Currently, he is studying the impact of AI control systems – monitoring, coordinating, incentivization, and rewarding on frontline workers. Avishek is particularly interested in sharing/gig economy workforce consisting of freelance on-demand service providers. Avishek is teaching in related topics in Professional Selling and AI and sales. Previously he taught Marketing Management, Marketing Strategy and Analytics, and Marketing Research.

Prior to Dr. Lahiri’s academic career, he worked in a digital marketing agency Regalix Inc. for 1.5 years. He served as an Account Executive responsible for Google AdWords, YouTube, Google Shopping Account Optimization along with Basic Google Analytics. He also worked in 3M India Limited for 2 years. As a senior sales officer he managed distributors, developed business in key accounts, acquired new customers, and undertook brand awareness activities. He has internship experience with the Swiss Holidays AG in digital marketing and Philips Electronics India Limited in market research.

 

Education & Experience

Education

Ph.D., 2021, Marketing (Strategy), Georgia State University, Atlanta, USA

MSc, 2013, International Management, ESADE Business School, Barcelona, Spain

CEMS, 2013, Dual degree Master in International Management, CEMS Exchange School: Richard Ivey School of Business, London, Canada   

MBA, 2010, Marketing, IBS Business School, Kolkata, India

B Com, 2008, Accountancy Honors, Goenka College of Commerce & Business Administration, Kolkata, India

 

Academic Positions

Assistant Professor, Marketing, Bowling Green State University, Bowling Green Ohio, USA 2024-present

Postdoctoral Fellow in Marketing, University of Stavanger Business School, Stavanger, Norway 2021–2024

Areas of Expertise

Areas of Expertise

Field: Empirical Marketing Strategy

Substantive Interests

  • Digital platforms business models
  • Sharing economy
  • Impact of technology adoption on frontline customer-facing employees

Methodological Competencies

  • Econometric Models
  • Field/Online Experiments
  • Survey Design
  • Qualitative methods - Interviews, Theory Building, Extended Case Study Development

 

Publications

Lahiri, A., Kumar, V., & Dogan, O.B. (equal authorship) (2024). Platform-level consequences of performance-based commission for service providers: Evidence from ridesharing. Journal of the Academy of Marketing Science, 1-22.
Lahiri, A., Kumar, V, & Dogan, O.B. (equal authorship) (January 2024). Effect of Categorization of Organizational Reputation on Organizational Outcome: A Higher Education Perspective. Industrial Marketing Management, Volume 116 Pages 130-144.
Lahiri, A., Kumar, V, & Dogan, O.B. (equal authorship) (November 2023). Nurturing resource availability of ridesharing platforms by priming goal-oriented operational effectiveness. Journal of Business Research, Volume 168, 114121-Published online.
Lahiri, A., Kumar, V, & Dogan, O.B. (equal authorship) (February 2018). A Strategic Framework for a Profitable Business Model in the Sharing Economy. Industrial Marketing Management, Volume 69, Pages 147-160.
Lahiri, A., Kumar, V, & Dogan, O.B. (equal authorship) (October 2016). Engaging Customers in the App World through Smart Analytics. Journal of World Marketing Summit, 2(1).

Research in Progress

“Freelance Orientation in the Sharing Economy: Evidence from Labor Platforms” (with V. Kumar and D. Ramachandran) – Awarded Charles A. William Scholarship in the amount of $4,576.43 and UiS Research Grant
“Interorganizational Governance in a Network Economy” (with Kenneth Wathne and Ø. Fjeldstad) – Propositions and data collection for case studies.
“Artificial Intelligence’s Behavioral Control in Frontline Employee-Customer Interactions: Big Boss or Teammate?” (with A. Ghosh Dastidar)
“How Artificial Intelligence Control Processes Affect Principal Agent Relations” (with Jody Crosno, P. Fender, Dave Gilliland)
Impact of AI in Frontlines – Book chapter Proposal Accepted for "Advancing Marketing with AI" (Single author)

Updated: 10/21/2024 10:43AM