Marketing Professor Earns Two Best Paper Awards

Dr. Fei Weisstein, marketing, earned two honors - “Best Paper in Conference Award” and the “Best Track Paper Award” (pricing track) at the 2018 American Marketing Association Summer Academic Conference held in Boston. Her paper is entitled “External Reference Price and Participative Pricing: The Role of Product Category,” and was co-authored by Pilsik Choi (Austin Peay State University) and Peter Andersen (University of Scranton).